Dolly Parton’s ‘Coat of Many Colors’ Airs to Record Audience

Early numbers for NBC’s Coat of Many Colors, which aired Thursday night, suggest good news for fans of Dolly Parton and country music. With 12.8 million viewers, the two-hour special based on Parton’s autobiographical song was the most-watched film on the “big four” broadcast networks in nearly four years. The film also marked a four-year high in the key demographic — adult viewers 18-49.

The heartwarming family drama was highlighted by country superstar Jennifer Nettles’ impressive performance as Dolly’s mother Avie Lee Parton and delivered NBC’s best total-viewer result …read more